insight. innovation. influence.
In October of 2009, we rebranded our company and launched a new website. This was an exciting experience for our company and required that we cast some clear vision for the organization while we worked with our marketing partner to create a new look and feel for our brand and website.
Part of this process was the development of a tag line. The conversations among our marketing team revealed that a well-crafted tag line would inherently serve as a talking point through which we could expound upon our story and what makes us who we are. This week, as we share our voice with the world by way of our new blog, we wanted to provide a little more “insight” into what our tag line really means in a practical sense.
insight.
Our owners travel to Europe a couple of times a year to connect with our European partners and major trade fairs to gain insight on the latest European trends. This time spent affords us an incredible learning experience. We are able to witness first-hand what is new, fresh and exciting in the trend-setting world of European design. We have explored everything from functional and decorative hardware to decorative etched architectural glass. Our commitment to learning from those with whom we have formed relationships in the European market uniquely positions us to serve our market.
innovation.
Bringing great ideas from Europe is just part of the equation. Our headquarters is often the breeding ground for creativity and inspiration. For instance, we have developed new aluminum profile extrusion, base structure tubing for furniture legs or custom design and have even incorporated the use of LED lighting in some of our newer projects. Additionally, we have worked with customers in helping to develop ideas inspired by our materials for the purpose of creating a unique design element in one or more of their product lines. Simply visiting and touring our office and showroom areas have been known to incite new ideas.
influence.
New discoveries of forward-leaning European design that are most appealing often find their way back to the North American market by way of our company. We are privileged and humbled to share what we learn and discover with those who embrace modern design here at home. Our own brand of modern design also finds its way into various market segments and is, in many ways, our signature on said markets. Even if you don’t end up utilizing our products, we hope that you will utilize our expertise. Come back and visit us frequently to see what is new and exciting in our world. We would love to share what we know.
I hope this helps to shed some light on what our tag line means and, more importantly, what we are all about. If you see something you like, let us know. If you have a question, shoot! We’re here to help.
Labels: custom glass doors, european interior doors, interior aluminum doors, led shelves
